How to avoid hair restoration marketing gimmicks

Everyday we are swamped with ads selling the newest "cure" that will reverse hair loss and bring back the luscious locks of our glory days. Unfortunately, these marketing campaigns persuade thousands if not millions of hair loss sufferers each year. In this article, we will go over the various marketing gimmicks that are currently being used to persuade unsuspecting patients.

Scarless surgery

Unfortunately, this lie has been perpetuated by unethical hair restoration  clinics that use misleading marketing gimmicks. Additionally, with the advent of Follicular Unit Extraction formerly known as Follicular Unit Extraction (FUE) many patients themselves have assumed that FUE is scarless. This is simply not true. A scar is defined as any mark left by a healed wound, sore or burn. Both harvesting methods Follicular Unit Strip Surgery (FUSS)  and FUE permanently remove tissue from the sides and back of the scalp. Thus, causing wounds that heal that ultimately leads to scarring. 

Misleading photographs

Most of these unethical clinics claim to produce outstanding results and show dramatic before and after photographs to lure in prospective patients. Do these photos lie? Well yes, yes they do. Some of these clinics publish results with patients using hair loss concealers such as Toppik and DermMatch  to falsely market their results. In addition, these clinics resort to trick photography to deceive potential patients and falsify their results.

False testimonials

Many of these late night infomercials show men and women with thick luscious locks that appear to have never suffered from hair loss. The truth is, most of these "patients" are actually paid actors that have never had hair restoration surgery. In addition, with the anonymous nature of the internet many clinics use their employees to pose as patients and falsify their testominals. Since there are few websites that regulate online postings, it is advised for patients to take anonymous testimonials with skepticism. This is why it is important to be a part of a legitimate hair loss forum with real patients and real testimonials.


With so many hair loss lotions, potions and "cures" it is hard for patients to discern with what is real and what is not. It is vital for potential patients to select pre-screened hair restoration surgeons  who have been vetted and have a long track record of producing outstanding patient results.